Use cases

One gauge, tuned to your industry.

Pick your industry once and the index, funnel signals and recommendations reshape around how your business works. Everything below is live in the product today, described the way you would actually use it.

FMCG Fintech Venues & Restaurants B2B SaaS Marketplaces Beverage & Alcohol B2B Distribution Agencies

A roadside provision store stacked with crates of drinks, where shelf space is the whole battle.

FMCG

For brand and trade marketing teams moving fast-moving goods through distributors, open markets and modern trade.

Know if the street still loves the brand

Cultural sentiment reads Pidgin, Yoruba, Igbo and Hausa mentions from X and Instagram daily, next to share of voice against the brands you fight for shelf space.

Prove the billboard and the radio spot worked

Vanity links, geo attribution and AI analysis of your radio and TV media plans turn offline spend into numbers.

See what the field sees

Field officers log store visits and sightings in a phone-first app. Activations report live event ROI with ambassador-captured leads.

Brand Health Index Cultural sentiment Share of voice OOH + geo attribution Radio/TV/print import Field intelligence Events

A card going into a POS terminal at a counter, hands and screen in frame. Trust, at the moment it is decided.

Fintech

For growth and brand teams at banks, wallets and payment apps, where trust is the product.

Measure trust where it actually forms

Trust is not an app-store rating. It is what people write under your posts, what they tell each other in the market and at work, and what your own customers score you. BrandGauge blends social comments, street-level discourse picked up in mentions and surveys, and NPS into a trust pillar inside your Brand Health Index.

Catch a trust wobble before it spreads

A 14-hour app outage shows up as a Hausa-language negative spike the same day. Ask the AI why sentiment dipped and get an answer with the receipts.

Defend CAC and ROI to the board

Meta Ads, GA4, Paystack and your site pixel feed live CAC, ROI and funnel lift, with an AI-written business case for the budget meeting.

Trust pillar in BHI Cultural sentiment Surveys + NPS Commercial proof Competitive briefing AI command layer

The National Theatre at Iganmu from the forecourt. A place people make a journey for, and the reason footfall is the number.

Venues and restaurants

Venues & Restaurants

For operators of restaurants, lounges, cinemas and event spaces that live and die by footfall and word of mouth.

Turn events into measured revenue

Plan the activation, arm ambassadors with the lead-capture app, and watch the live event dashboard tally leads and ROI while the night is still on.

Hear what guests say when they are not talking to you

Social mentions classified by language and aspect show whether the kitchen, the service or the parking is what people talk about.

Know which neighbourhoods you pull from

Geo attribution ties new customers to the areas around your OOH sites and venues.

Events + ambassador PWA Cultural sentiment Geo attribution Surveys + NPS Brand Health Index

Two people across a table with a laptop of charts and a printed report between them. The deal being argued, not the software.

B2B SaaS

For marketing leads at software companies selling to Nigerian and West African businesses.

Tie brand work to pipeline

See MQLs from your site pixel and forms, funnel lift stage by stage, and CAC from your ad accounts, all in the same view as brand sentiment.

Feed in the metrics only you have

A first-party data API takes signups, activations or retention numbers from your own stack, and they join the funnel like any connector.

Walk into Monday knowing the category

Get share of voice and an auto-written competitive briefing covering what rivals shipped, said and got dragged for.

Funnel + MQLs First-party data API Competitive briefing AI command layer BHI SaaS preset

A marketplace open on a laptop, card in hand, mid-checkout. Thousands of small transactions, one at a time.

Marketplaces

For marketplace and platform teams balancing buyer growth with seller trust.

See both sides of the market

See buyer NPS through email and in-app surveys on one side, and seller sentiment from social mentions on the other.

Attribute GMV to marketing

Paystack and pixel data connect campaign spend to transactions, so growth spend answers for itself.

Watch category share of voice

Track how loudly your marketplace is talked about against rivals, week by week.

Surveys + NPS Commercial proof Cultural sentiment Share of voice Site pixel

Beverage and alcohol

Beverage & Alcohol

For brand teams whose product lives in venues, events and cultural moments.

Own the cultural moment

Track sentiment and share of voice through Detty December, match days and festival season, in the languages the celebration happens in.

Measure sponsorships and activations

Event dashboards, ambassador lead capture and field sightings show what a sponsorship actually moved.

Make OOH answer for itself

Billboards near your key venues get vanity links and geo attribution to nearby new customers.

Events + field intelligence Cultural sentiment OOH + geo attribution Share of voice Brand Health Index

A three-wheeler loaded shoulder-high with wholesale crates, mid-drop. Distribution as a physical fact.

B2B distribution

B2B Distribution

For distribution businesses managing trade partners, coverage and field teams.

Score trade partner health

Manual and first-party metrics track partner performance next to brand signals, with the BHI weighted for distribution.

Make field reports count

Field officers log visits, stock checks and sightings from their phones. It all lands on the dashboard the same day.

Keep coverage honest

Geo data from field activity shows where you are actually present versus where the plan says you are.

Field intelligence (FSO) First-party data API BHI distribution preset AI command layer

An agency campaign review at the whiteboard: media mix, target cities and engagement rates for a client who is not in the room.

Agencies

For marketing, media and creative agencies carrying several client brands at once, who get asked to prove the work every quarter.

Run a gauge per client, in one account

Every client brand gets its own index, sentiment feed, funnel and connectors. Switch between them from the topbar without logging out or starting a new account.

Walk into the review with the numbers already made

The monthly AI report writes itself from live data for each client, and the business case turns a budget ask into something a client finance lead will read.

Win the pitch on evidence

Pull share of voice and a competitive briefing for a prospect's category before the room, so the credentials deck arrives with the category already read.

Reconcile the media buy

Radio, TV and print plans import from the post-buy report, so planned against delivered is a number you can show the client rather than a spreadsheet you rebuild.

One Brand Health Index per client Monthly AI reports Competitive briefing Share of voice Radio/TV/print import AI command layer BHI agency preset

Your industry is already set up.

Choose it during onboarding and your dashboard arrives pre-tuned.

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