Marketing you can defend in money
Revenue, spend, CAC, ROI and ROAS on one row, pulled from Meta Ads, GA4, Paystack and your site pixel. Every figure carries its change since last month, so the budget conversation starts with evidence.
Brand intelligence that reads your market in its own language
See your brand the way the street sees it.
Your customers are talking about you in Pidgin, Yoruba, Igbo and Hausa. BrandGauge hears all of it and hands you one number you can defend in a budget meeting.
Know it, measure it, prove it.
A minute through the whole product: what the market is saying about your brand, what your spend moved, and the page you hand your MD.
Inside BrandGauge
This is your Monday morning.
One page tells you where the brand stands, what moved it last week, and what it cost to move. No exports, no chasing four dashboards before a 10am meeting.
One score, and what it means
Five signals weighted for your industry, landing in one of four zones. The score tells you where you are. The zone tells you what to do about it.
Sentiment with street sense
Pidgin, Yoruba, Igbo and Hausa read the way a Lagos marketer would read them, across X and Instagram, refreshed nightly at 4 AM Lagos time.
Watch the number move
The index plotted daily, so a campaign, a crisis or a price change shows up as a shape you can point at in a meeting.
A briefing written every Monday
Your position, your blind spots and the two things to fix this week, written from live connector data and named competitors. Not a chart you have to interpret. A paragraph you can forward.
Your spend goes out here. Your proof should come back from here.
A billboard on the expressway, a market stall in Oshodi, a junction full of danfos. BrandGauge ties a vanity link and a UTM to each one, so the board sees what the outdoor spend actually returned.
The marketThe billboardThe junction
Why BrandGauge
Built for here. Not adapted for here.
01
It speaks your market’s language
Sentiment models that understand Pidgin, Yoruba, Igbo and Hausa, tuned on how customers here actually talk about brands. Global tools guess. This one knows.
02
Your field team becomes a data source
Ambassadors capture leads at events through a phone-first app. Field officers log store visits. It all lands on the same dashboard as your ads.
03
Offline media finally measured
Billboards, radio, TV and print get vanity links, geo attribution and AI media-plan analysis. The biggest slice of your budget stops being a blind spot.
04
Numbers for the boardroom
CAC, ROI, funnel lift and an AI-written business case, generated from live connector data. Walk into the budget meeting with proof.
05
Tracks how AI talks about you
A weekly check on what ChatGPT, Gemini and Perplexity say when customers ask about your category. A channel your competitors ignore.
06
Built for seven industries
FMCG, fintech, venues, B2B SaaS, marketplaces, beverages and distribution. The index, funnel and recommendations reshape for each.
4
languages read natively
7
industry playbooks
10+
live connectors
5
offline channels measured
Ask your data anything
Plain questions, straight answers, sourced from your own numbers. And once a week, BrandGauge asks the big AI assistants about your category. It scores how you show up.
✦Why did sentiment dip in Kano last week?▍
01
Negative spike traces to a 14-hour app outage on Tuesday.
02
62% of negative mentions were in Hausa. Top phrase: "ba ya aiki" (it is not working).
03
Recommend: service-status notice to northern segments + in-app banner.
How AI answers about your brand
Weekly checkChatGPT
82
Gemini
74
Perplexity
68
A fintech and a beer brand are not the same brand.
Pick your industry once. The score, the funnel signals and the connectors it asks you for all reweight around how your business actually makes money. Tap through and watch what changes.
What the index leans onShelf visibility, share of voice, distributor pull
FMCG
Free, no account
Who is winning the news in your category?
Name your brand and three rivals. We read thirty days of Punch, Vanguard, BusinessDay, Nairametrics, TechCabal and five more, weight every story by how many people read that outlet, and tell you your share of the earned reach in your category and what it would have cost to buy. Nothing to connect. Nothing of yours goes anywhere.
Your brand already has a reputation.Start measuring it.
Free while in beta. Connect a social account and see your first Brand Health Index in minutes.