Features
Everything you need to prove brand work pays.
Eleven modules, from sentiment in four Nigerian languages to a business case your CFO will actually read. Start with the score, connect one account, and add the rest as you go.
Brand Health Index
Five signal families blend into one score your CEO can ask about, weighted for your industry. A fintech counts trust. An FMCG counts shelf and share of voice. Signals you have not connected yet redistribute their weight instead of dragging the score down.
Cultural sentiment
BrandGauge reads mentions from X and Instagram in Pidgin, Yoruba, Igbo and Hausa. It classifies them the way a Lagos marketer would. "This brand no try" is negative. Every mention carries its language, platform and aspect, so you see what people praise and what they drag.
Commercial proof
CAC, ROI, MQLs and funnel lift pulled live from Meta Ads, GA4, Paystack and your site pixel. Budget pacing flags overspend before month end. An AI-written business case turns the numbers into something you can hand to the board.
Offline and OOH attribution
Every billboard, radio spot, TV flight and print placement gets a branded vanity link and a place on the map. Geo attribution ties nearby new customers back to the site. Your media plans import straight from Excel, with AI analysis of daypart efficiency and delivery.
Surveys and NPS
Ask your customers directly, by email, in-app or a shareable link. Replies score live as they land. NPS waves track movement over time. Consent is built in from the first question.
Competitive intelligence
See share of voice against your named competitors, competitor sightings from the field, and an auto-written briefing every Monday morning. When a rival cuts prices, you hear it from us first.
Events and field intelligence
Plan an activation, hand your ambassadors a phone-first app that captures leads even offline, and watch the event dashboard move live. Field officers log store visits and sightings, so the street reports into the same place as your ads.
Influencer and creator ROI
Score a creator before you pay them. Cultural IQ rates authenticity, community fit, brand integration and past performance, and flags the high-risk ones. Once a post is live, BrandGauge tracks its impressions, engagements and conversions, and reads the comments so you know whether the audience actually warmed to you or just scrolled past.
Creative intelligence
A library holds every asset you run. Fatigue alerts fire before an ad wears out. A brand voice builder checks new content against how your brand actually speaks, before it goes out.
AI command layer
Ask a plain question, get a straight answer sourced from your own numbers. Monthly reports write themselves. A weekly check tracks how AI assistants describe your brand when customers ask about your category.
Connectors and data
Meta Ads, Instagram, X, GA4, Paystack, Mailchimp and your own site pixel feed the dashboard daily. A first-party data API takes anything else you measure. Every token is encrypted at rest.